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Ques : What is a "metablog"?
Ans : A blog about blogging
Ques : There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.
Ans : False
Ques : At what point does a work – whether an online blog or in print – come under copyright?
Ans : As soon as it is created
Ques : Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .
Ans : the search engines may restrict your site or future listings, or ban you altogether
Ques : What are "FAQs"?
Ans : Frequently Asked Questions
Ques : What is "podcasting"?
Ans : Distribution of audio and other media files for download to digital music or multimedia players such as iPods
Ques : What are "blooks"?
Ans : Books that are written by bloggers and generally grow out of their blogs
Ques : What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?
Ans : Keyword prominence
Ques : Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?
Ans : b and c
Ques : What do we mean when we say an author's copyright is within "the public domain"?
Ans : We mean it is freely available for all, can be copied, reproduced and re-published
Ques : What is a "feed aggregator" or "feed reader"?
Ans : A Web application which collects web content such as news, blogs, podcasts and vlogs for easy viewing in a single location
Ques : In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.
Ans : True
Ques : Which of the following is/are good way(s) of promoting your business or website and thereby selling your products online?
Ans : All of the above
Ques : What will happen if you type the words sport -basketball in the Google search box?
Ans : Google will find the web pages about "sport" that do not contain the word "basketball"
Ques : What is "fair use" in terms of using someone else's copyrighted material online?
Ans : A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest
Ques : What are "article submission sites"?
Ans : Sites that help submit articles you have written about your product for online publication so you don't have to spend valuable time sending out your articles individually
Ques : Where did the term "blog" originate?
Ans : An abridgment of the two terms, "web" and "log"
Ques : How long does an author's copyright – whether in print or online - last in the U.S.?
Ans : For 70 years after he/she dies
Ques : Which of the following are good ways of sourcing information for online content such as blog postings?
Ans : Reading other blogs of a similar nature
Ques : If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.
Ans : True
Ques : Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?
Ans : Blogerati
Ques : Which of the following are good techniques for building a greater business audience for your blog?
Ans : Partner with non-competing businesses
Ques : Which of the following are most important when optimizing content for search engines?
Ans : Adding keywords, tags, metatags and having quality content and regular updating
Ques : State whether True or False.
Copyright is available not just for published works but also for works in private use that have not or may never be published.
Ans : True
Ques : Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?
Ans : Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly
Ques : What is "misinformation"?
Ans : Information which is misleading or distracting or at least partially wrong
Ques : Which of the following features will increase the likelihood of a reader staying longer on your blog?
Ans : Using external links to generate the new page as a pop-up window rather than going directly to the new site
Ques : What do you mean by your article being "non exclusive" while selling it online?
Ans : That you can publish it online elsewhere so long as they are "non exclusive" too
Ques : If words/phrases are lifted from an original writing on the internet - not from a printed book - it's not plagiarism.
Ans : False
Ques : What distinguishes a blog from a website?
Ans : Postings that occur according to a timeline that is updated so old posts can be traced
Ques : What is an "open thread"?
Ans : A thread that is open for discussion by those posting to it
Ques : What are "grey hat techniques"?
Ans : An optimisation strategy defining an unknown area of reputability/validity
Ques : What is an "affiliate business program"?
Ans : Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market
Ques : Which is the correct order for finding your target audience and selling goods or services to it?
Ans : Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
Ques : In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?
Ans : Dollar, yen, pound sterling, exchange rate
Ques : What are "subsidiary rights" if your blog becomes successful enough to receive an offer of publication in print?
Ans : All secondary rights sold by the agent or publisher, such as volume rights, audio rights, film and T.V. rights, book club rights, paperback rights etc.
Ques : At the end of an article, the reference list to other relevant works that may or may not have been cited is called the _________________.
Ans : Original material
Ques : What changes you should incorporate in your writing style—when writing about the university application process—if you're writing for student applicants and not for their parents?
Ans : Add anecdotes in the description; students prefer an anecdotal style of writing
Ques : What can you do to make your articles more appealing to online readers?
Ans : All of the above
Ques : What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?
Ans : Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
Ques : What does "SEO" stand for?
Ans : Search Engine Optimization
Ques : Online articles do not need to be cited especially when taken from another online source.
Ans : False
Ques : Which of the following are good ways of protecting your online content?
Ans : Potentially encrypting your HTML
Ques : What is an "anonoblog"?
Ans : A blog written and maintained by an anonymous author, often under a pseudonym or pen name
Ques : What is "blogosphere"?
Ans : The collective content of the blogs worldwide
Ques : Which of the following is not a blogging provider or blogging service available on the web free of cost?
Ans : BlueHost
Ques : Why is it important to make regular postings – if not daily postings – to your blog?
Ans : To encourage a regular readership, returning traffic, and so web robots can see your blog is regularly active
Ques : What are "Google alerts"?
Ans : A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content
Ques : If your website sells golf equipment, your promotional articles should be written about _________ .
Ans : the best clubs to use at certain times
Ques : What are "stop words"?
Ans : Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search
Ques : Is it a good idea to have two blogs with the same content to try and increase traffic?
Ans : No, as search engines such as Google will most likely list only one blog which may not be your preference
Ques : What is the common rule for taking images from the web and using them on your blog or website?
Ans : Check to see if these are freely available, and if so, proceed; otherwise contact the copyright holder or blog/site manager for permission
Ques : What is the difference between a "patent" and a "trademark"?
Ans : A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries
Ques : Which of the following is a good approach to planning to write a blog posting?
Ans : Idea, source content, write draft, save, read and edit, post to blog
Ques : What is "autocasting"?
Ans : An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds
Ques : Search engines will return different results depending on the word order of the search terms.
Ans : True
Ques : When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
Ans : All of the above
Ques : Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?
Ans : You can add more intelligent interactivity such as widgets, site design, custom URLs etc
Ques : Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?
Ans : Reading it through before posting
Ques : Which of the following techniques can provide increased credibility to an article?
Ans : External links to other sites combined with sophisticated quality content
Ques : Can you sell your copyright?
Ans : Yes, by licensing it according to territory and time
Ques : Blog comments show up in Google searches in addition to the blog posts.
Ans : True
Ques : What are the websites "writework.com" and "schoolsucks.com"?
Ans : Websites where students can obtain papers to wrongfully use as their own, often for free
Ques : What does the term "spomment" refer to in the blogosphere?
Ans : Comment spam
Ques : What is the term used for "the number of times the keyword is used divided by the total word count on the page"?
Ans : Keyword density
Ques : What is a "tag"?
Ans : A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
Ques : What is a "bye-line"?
Ans : The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article
Ques : What is a "plagiarism warning banner?"
Ans : A banner you place on your site or blog to deter potential plagiarists
Ques : If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.
Ans : a range of readers who are thinking of applying for admission to a graduate school
Ques : If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?
Ans : Contacting other automotive industry blogs and websites offering a link-exchange
Ques : What is a "biz blog"?
Ans : A blog owned and run by a company or corporation
Ques : What is a "CEOBlog"?
Ans : A blog maintained by a Chief Executive Officer
Ques : It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.
Ans : False
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