oDesk & Elance Social Media Marketing Test
[ Note:
This Test Questions
Color is Black & Answer
Color is Green
]
Q-1 What
feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-2 Which
of the following would be leveraging both social network and traditional
marketing?
a. Handing out print
advertisements with a coupon for a store
b. A print
advertisement in a magazine which drives people to a website where there is a
free trial offer
c. Posting an advertisement
on a message board
d. Hosting a video ad on
YouTube not otherwise seen elsewhere
Q-3 Why is
it important to post to a blog regularly?
a. It reduces the cost per
blog post
b. Keep
readers engaged and also gives search engines content to index
c. It gives the social media
marketing specialist something to do
d. It allows more chances
for the company to put down the competition
Q-4 How
can a company use the same material for both traditional and social network
marketing?
a. Posting a luring comment
on Twitter to the company site
b. Selling ad space on the
company website
c. Utilizing
a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print
ad with the company website
Q-5 How is
site traffic useful in evaluating marketing?
a. Overall site traffic can
be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation
site traffic and marketing
c. Ads can
send receivers to a specific landing page, which can be tracked
a. It can be used as a
company blog as well as video advertisements
b. It can be used for
company pictures and videos
c. It can be used to host
the company website as well as videos
d. It can
be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Q-7 How
can LinkedIn serve the company aside from social network marketing?
a. Job
openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be
posted to the profile
c. Negative press about the
competition can be easily spread
d. Pricing lists can be
posted
Q-8 How
does a blog directly impact sales of a company?
a. It tells customers what
products to buy
b. It can be used to talk
negatively about the competition
c. It is
typically used as the way to disperse company coupons
d. Typically a blog does not
directly create sales
Q-9 What
is “guerilla marketing”?
a. Marketing geared towards
animal lovers
b. Marketing
which relies on time and energy rather than a large dollar budget
c. Aggressive sales
techniques
d. Marketing using a large
scale national budget
Q-10 What
non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in
marketing
c. Number of impressions
d. New
customer acquisition
Q-11 Why
is it important to have a company blog hosted on the company web domain versus
a third party blogging site?
a. Required by law
b. Search
engine rankings will include hits on the blog as part of the overall website
hits
c. Requires less effort to
maintain
d. Cannot be hacked easily
Q-12 How
often should a marketing plan be revisited?
a. Never, once written it is
complete
b. As often
as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial
review of the company each month
Q-13 How
can a company convert posts on Twitter to sales?
a. Write demanding points
about the competition
b. Write posts about
personal information of the CEO
c. Creating
posts which drive followers to their site
d. Constantly post updates
about how the company needs more sales
Q-14 What
does the product portion of the 4 P's of marketing focus on?
a. The
product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set
for the product
d. How the new product will
be promoted
Q-15 What
is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to
hard sell its products
b. It allows the company to
drive website traffic to its blog
c. It can
be used to disperse the company contact information
d. It allows followers to
create a personal connection with the employees of the company
Q-16 Which
type of marketing would a company blog be considered?
a. Social
Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What
additional feature does Facebook have that helps engage in a dialogue with
followers?
a. Ability to leave message
for each other
b. Ability to chat live
c. Ability to post updates
live
d. Ability to post updates
from a mobile device
e. All of
the above
Q-18 Why
is Facebook the most well rounded social networking marketing space?
a. It has been around the
longest
b. It does not cost any
money
c. It
allows for video, short posts, long posts, articles, pictures-all aspects of
other sites combined into one
d. It allows for pictures
Q-19 What
is meant by the concept of “viral” in social media?
a. Social
media which is spread to viewers by the consumer, growing in popularity
b. It is a method of
branding a company
c. Advertising which can
easily be emailed
Q-20 What
is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What
would be the marketing budget section of a marketing plan consist of?
a. The cost to write the
plan
b. The
expected costs for each ad campaign based on the delivery method
c. The overall marketing
budget for a year
d. The marketing personnel
job descriptions
Q-22 What
is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected
and user generated knowledge management systems
d. A tool for posting to
social media networks
Q-23 What
is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What
does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on
Twitter
c. A company white page
d. Articles on LinkedIn
Q-25 What
is one measure a company can use to validate the usefulness of its video posts
on YouTube?
a. The number of followers
b. The
amount of views of the video
c. The number of videos the
company has up
d. The sales volume of the
company
Q-26 What
can a company do on Facebook apart from their page to create a following?
a. Post more updates than
usual
b. Post controversial posts
c. Use several pictures
d. Use
Groups, both company originated and posting to other groups
Q-27 What
is meant by “Marketing Creative”?
a. The employees in the
marketing department
b. The
content for marketing and its creative aspect
c. The methods used to
distribute marketing material
d. The branding image of the
company
Q-28 What
is another term for “social media”?
a. Media Optimization
b. Consumer
Generated Media
c. Advertising Socialization
d. Consumer Media
Advertising
Q-29 How
can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag
about the company
b. Actively
answer questions in the Q & A section of the site
c. Post comments on
competitors pages stating how they are inferior
d. Answer questions in all categories,
even ones the company is not in business of.
Q-30 What
style of blogging would be most effective for building relationships with
customers?
a. Using the blog only for
press releases
b. Posting resumes of the
company officers
c. Posting articles about
how terrific the company is, and putting down the competition
d. Writing
posts about the company and its ups and downs from inside, personalized
approach
Q-31 What
traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television
advertising
c. Radio advertising
d. Mail Advertising
Q-32 What
does the Answers section of LinkedIn allow people to do?
a. Users to post questions
directly to companies
b. Post
questions based on a category, and receive responses from experts in the field
c. Posts links to the
company press releases
d. A meeting place for new
connections
Q-33 What
do Connections on LinkedIn effectively represent?
a. Random strangers who
found the company
b. People the company has
sold product or services to
c. An avenue to disperse
coupons
d. People
and other companies the user is connected to directly
Q-34 What
is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140
characters
d. 200 characters
Q-35 What
should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day
posts of interest
d. All of
the above
Q-36 Which
of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a
month to the blog
c. Social
Media Optimization
d. Using humor
Q-37 What
type of status updates would drive visitors to the company site?
a. An update telling friends
they hope to see them all soon
b. A link
to a new press release hosted on the company site
c. A link to a third party
hosting a company press release
d. A picture of the CEO
Q-38 How
can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to
effectively direct people to the company videos
c. Use of keywords
d. Sending out mail
advertisements
Q-39 What
is meant by A/B testing in marketing?
a. Testing of 2 different
products
b. Testing 2
versions of an advertisement to see which elicits the best response
c. Clinical testing of
medical products before legally allowing them for sale
d. Testing via 2 mediums,
such as radio and television
Q-40 What
is “social media optimization”?
a. Creating
content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content
which is easily indexed
d. Hiring people to create
content for social networks
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