Odesk & Elance Internet Marketing Test Answers
This is an effective advance test you should take for you to bid at the oDesk Job Market. Below are list of questions and answers. This site is for oDesk Success Guides and Tips, oDesk Sample Tests and Answers and Freelance Jobs Success Info. Here is also available all kinds of results & services of Bangladesh. Here is a latest oDesk internet marketing test answer of 2013. Please read be familiar with sample questions.
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1. Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
2. Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
3. What is meant by “niche marketing”
Ans: targeting a broad based group of people
4. How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
5. What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
6. How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
7. What is a value proposition
Ans: the pricing of the product
8. How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
9. Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
10. What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
11. Way would a firm employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budet
12. What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
13. Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
14. Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
15. What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
16. If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
17. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
18. What is the purpose of a traditional press release
Ans: it target markets to internet users
19. What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
20. What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
21. What is an auto-responder
22. Why si it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
23. What is the “active voice” style of writing ads
Ans: writing in the third person
24. What is double opt in process
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
25. How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
26. Why is the subject line of any email compaingn important
Ans: it is all the receiver sees besides the email address until they open the email
27. How is “open rat” important
Ans: it lets the company know how many people bought a product
28. Why are affiliates not the same as having a sales force
Ans: The affiliates have limited availability
29. How is the pricing model of a click determined
Ans: google sets the price worldwide
30. What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for aspecific period divided by the number of new customers for that same period
31. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
32. What is “cost per action ”
Ans:
a payment agreement where a specific action creates a payable event for
the affiliate. Such as a click a purchase. Number of page views
33. What is an “impression”
Ans: when an ad is cliced on
34. Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
35. What is meant by”web 2.0”
36. What is affiliate marketing
Ans:
when a 3rd party helps market your business. And in turn your pay them a
commission based on sales as a result of their efforts
37. Which of the following are podcasts least likely to target
Ans: sales
