UpWork (oDesk) & Elance Internet Marketing Test Question & Answers

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UpWork (oDesk) & Elance Internet Marketing Test Question & Answers are really very important to pass UpWork & Elance test. You will get top score at this skill test exam. If you found any problem or wrong answer please inform me via contact or comments. We will try to solve it in short. This test is extremely valuable to acquire knowledge of this skill. Lets Start test.
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Ques: Why would a firm employ guerilla web marketing?
Ans :  It gives the firm more control over its marketing budget.

Ques: Why is affiliate marketing a favorable from of marketing?
Ans : It guarantees increased sales

Ques: What is meant by “niche marketing”?
Ans : Targeting a broad based group of people

Ques: How can a podcast be used to drive customers to a website?
Ans :  By telling the listeners that they need your product.

Ques: What is “cost per customer acquisition”?
Ans : The amount a company pays a customer to try their product

Ques: How can supplemental materials be delivered to the podcast listener?
Ans :  The listener has to go to a special site only during the podcast

Ques: What is a “value proposition”?
Ans :  The pricing of the product

Ques: How important is content on a site when optimizing it?
Ans : It is the only thing which creates a higher ranking in search engines

Ques: Which of the following would not be effective in headline writing?
Ans :  Using small words which take up space and do not add value

Ques: What should a company do once it achieves its search engine ranking goals?
Ans :  Sell advertising on their site

Ques: Why would a company possibly want to spend more on PPC early on?
Ans : To drive traffic to their site and increase awareness

Ques: What is meant by “white hat”?
Ans : When markets show up for work wearing white hats

Ques: Why are purchased email lists typically ineffective?
Ans : They make up fake emails to sell

Ques: Why has web marketing become a popular form of marketing?
Ans : It has been heavily advertised

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : It brings additional traffic to a site

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans :  Hired expert can drive the best results of campaigns and help guide the company in its marketing

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans :  Computer equipment, auto manufacturers, construction

Ques: What is A/B testing?
Ans : Using 2 versions of an ad measuring results to see which one is more effective

Ques: What are the four P’s of marketing?
Ans :  Product, promotion, procedures, procurement

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : It impresses clients

Ques: What is the purpose of a traditional press release?
Ans :  It target markets to internet users

Ques: What is the purpose of sending a monthly newsletter?
Ans : It gives people a chance to opt out of ever talking to your company agin

Ques: What is meant by “guerilla marketing”?
Ans : Using resources such as time, energy and imagination rather than money to market

Ques: What is an auto-responder?
Ans : A method of direction communication with clients

Ques: Why is it important to fine tune the timing of the ad and keywords used?
Ans : To carefully target the customer base desired, not wasting impressions and clicks

Ques: What is the “active voice” style of writing ads?
Ans :  Writing in the third person

Ques: What is a double opt in process?
Ans : someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Ques: How do listeners decide what is a worthwhile podcast to continually listen to?
Ans :  Having several hosts and a myriad of topics

Ques: Why is the subject line of any email campaign important?
Ans : It is all the receiver sees besides the email address until open the email

Ques: How is the “open rate” important?
Ans :  it lets the company know how many people bought a product

Ques: Why are affiliates not the same as having a sales force?
Ans :  The affiliates have limited availability

Ques: How is the pricing model of a click determined?
Ans : Google sets the price worldwide

Ques: What is the formula for calculating cost per customer acquisition?
Ans : Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
Ans : 10 cents

Ques: What is “cost per action”?
Ans :   Same as pay per click

Ques: What is an “impression”?
Ans : When your ad is displayed on a page online, not necessarily clicked on

Ques: Which of the following is valuable in increasing a page rank?
Ans : Quantity of links from other highly ranked pages to your site

Ques: What is meant by “web 2.0”?
Ans :  Internet companies who focus on retail sales

Ques: What is affiliate marketing?
Ans :  When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Ques: Which of the following are podcasts least likely to target?
Ans : Sales

Ques: Why have social networking sites become a popular method of internet marketing?
Ans : They are free and easy to use/Ease of use, large number of users, easy to target specific demographics

Ques: What is the primary goal of web marketing?
Ans :  To give the target market an ad like they would see on TV

Ques: Why would a company possibly want to spend more on PPC early on?
Ans :  To drive traffic to their site and increase awareness

Ques: Why would a firm employ guerilla web marketing?
Ans : It gives the firm more control over its marketing budget

Ques: How can chat rooms bolster site traffic?
Ans : By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method

Ques: What is an auto-responder?
Ans : An automatic email message sent to someone who takes an action such as submitting a form on a company website

Ques: Who regulates affiliate marketing?
Ans : Internet Affiliate Board

Ques: What is brand strategy?
Ans : Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Ques: How do firms typically budget once positive results are seen from their internet marketing campaign?
Ans : Increase the budget and focus on those activities which are working

Ques: How important is content on a site when optimizing it?
Ans :  It is the only thing which creates a higher ranking in search engines

Ques: How should a company allocate its marketing budget among the various methods of internet marketing?
Ans :  Depends on the company and what is most effective for its business

Ques: What is an important step early on when forming a web marketing strategy?
Ans : Allocating a large budget to the project

Ques: What is one advantage to using a purchased email list?
Ans : It is targeted at your potential customers

Ques: What is a trackback?
Ans : A method of notification that somebody links to document/html

Ques: How can a company profit from a podcast directly?
Ans : Charge for premium content

Ques: Which of the following are podcasts least likely to target?
Ans : Customer loyalty

Ques: What is the "active voice" style of writing ads?
Ans : Using "you" and not "I" or "we" – directing wording towards the customer

Ques: How can the signature block be used effectively?
Ans : Branding the firm and relaying information to the email recipient such as the company blog

Ques: How are keywords utilized by search engines?
Ans :  The keywords are a brief description of what topics your site relates to

Ques: What is one unfavorable trait sometimes seen in affiliate marketing?
Ans : Affiliates will use unethical techniques to drive customers in hopes of earning a commission

Ques: What is "bounce rate" in terms of email marketing?
Ans : The percentage of emails sent to a list which are returned as undeliverable

Ques: How is click-through rate measured in an email campaign?
Ans : The number of people who click on a link in the email bringing the potential customer to your site

Ques: What are meta tags?
Ans : Embedded information about your website such as keywords

Ques: Why are affiliates not the same as having a sales force?
Ans : The affiliate only drives traffic, they do not necessarily convert them to sales

Ques: What is the purpose of sending a monthly newsletter?
Ans :  It builds branding, creates awareness and a connection with potential clients

Ques: What is the formula for calculating cost per customer acquisition?
Ans :  Total marketing budget for a specific period divided by the number of new customers for that same period

Ques: Which 3 industries are the largest users of affiliate marketing?
Ans : Prescription drugs, electronics, child products

Ques: What is a "call to action"?
Ans : Using verbs to encourage people to take an action

Ques: Who was one of the original widely known affiliate marketers?
Ans : Amazon

Ques: What is the purpose of having a special landing page for a PPC ad?
Ans : Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker

Ques: What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
Ans : A well maintained blog will help increase page rank with search engines

Ques: What is "cost per action"?
Ans : A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

Ques: Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Ans : Costs of clicked links can add up quickly if not limited

Ques: How is the "open rate" important?
Ans : It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Ques:  What is a "landing page"
Ans : The page a potential customer sees when they click on your paid ad

Ques: What is a site index?
Ans : A page which has a linkable outline of all of the pages on a website

Ques: What is a "value proposition"?
Ans : A statement as to how the company adds value for customers

Ques: How are Pay Per Click ad campaigns billed?
Ans : The customer pays each time their ad is clicked on, usually billed monthly

Ques: What is meant by "viral marketing"?
Ans : Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Ques: Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
Ans : Hired experts can drive the best results of campaigns and help guide the company in its marketing

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